This morning, I spent a little time reading about the seven mistakes all new crafters make when they open up an Etsy shop. It has been on my mind this fantasy of having my own little studio but could I really? Would anyone be interested in pottery made by me in an overly saturated market or when a trip to Target could easily yield some cheap and cheerful pieces? My friend, Lyndsay, suggested yesterday that I think about making my pottery and sharing it with the world (or at least with those in the world willing to bring misshapen ceramics into their lives). The mistakes in starting a craft shop are many including: not having enough pieces in the gallery, not utilizing search engine optimization, not having consistent or clear branding, not taking photos that are staged well and, therefore, not allowing the created pieces to shine. I am about to make all of those mistakes.
You might have noticed that there is a new tab at the top of the blog called “pottery shop.” I am about to make all the mistakes here in branding and making my shop a presence in this fast-paced world of social media. BUT I also feel like having been a teacher now for almost ten years (WOW, how is that even possible), has demonstrated countless times the power of learning by doing. So here we go. I am going to do a lot of changes to that tab’s format, layout, structure, but the heart will always be the same to share these little pieces coming off the wheel.